Cleveleys Foods launches a new online shop, making wholesale ordering easier for pubs, restaurants and hospitality businesses across East Anglia.
As part of its continued digital transformation, the East Anglia based food supplier has invested in a new online ordering experience, giving hospitality customers greater flexibility and making it easier for teams to manage their regular orders.
From personalised Favourites and Tag Lists to a new Voice to Basket function, the platform has been designed around the way professional kitchens actually order.
A simpler way to order wholesale
For busy chefs, kitchen managers and hospitality buyers, ordering food needs to be straightforward. The new Cleveleys Foods online shop brings everything together in one easy-to-use platform, allowing customers to browse the range and place orders online whenever it suits them.
The new platform has been designed to make repeat ordering faster and easier, particularly for businesses purchasing the same products on a regular basis.
Multiple users, one business account
One of the key new features is the ability to have multiple users on a single customer account.
This means different members of a business can access the same account and contribute to an order. A head chef, kitchen manager or other member of the team can add products to the basket, helping businesses manage their wholesale food orders more efficiently.
For larger hospitality teams, this provides a much more flexible way of managing purchasing without having to rely on a single person to place every order.
Personalised ordering with Favourites and Tag Lists
Regular customers often know exactly what they need each week. The new platform makes repeat ordering easier with Favourites and Tag Lists, allowing customers to organise the products they buy most frequently.
Customers can quickly access their regular products rather than searching through the wider range every time they place an order.
From cuts of meat and fresh butchery products to cheeses, charcuterie, deli products and smokehouse lines, businesses can create their own personalised product lists around the products they use most.
For pubs, restaurants and hotels ordering from Cleveleys Foods regularly, this can significantly simplify the process of building a repeat order.
Order using your voice with Voice to Basket
The new Voice to Basket function is another feature designed specifically with busy hospitality environments in mind.
Rather than manually searching for every product, customers can use their voice to add items to their basket, helping make the ordering process faster and more intuitive.
It is another example of how Cleveleys Foods is using technology to make wholesale food ordering fit more naturally into the working day of professional kitchens.
Continuing Cleveleys Foods’ digital transformation
The launch of the new online shop is part of a wider digital transformation programme at Cleveleys Foods.
The family-owned business, based just outside Halesworth in Suffolk, has supplied the hospitality industry since 1962, providing butchery, delicatessen, kitchen & smokehouse products to pubs, restaurants, hotels and professional kitchens across East Anglia and beyond.
While the business continues to build on its traditional service and personal approach, the new platform provides customers with another way to do business with Cleveleys Foods.
The aim is not to replace the personal service customers know, but to give them greater choice over how they order.
Customers can continue to speak to the Cleveleys Foods team directly, while those who prefer the convenience of online ordering can now access a more flexible digital platform.
A wholesale food supplier built around hospitality
Cleveleys Foods supplies a wide range of products for professional kitchens, with its core range covering butchery, delicatessen, kitchen & smokehouse and non-food products.
Its butchery range includes beef, pork, lamb, poultry, sausages, burgers, bacon and minced and diced meats, while the deli range includes more than 1200 products covering everything from cheeses, charcuterie and specialist products.
The business also supplies value-added and smokehouse products alongside kitchen consumables, providing hospitality customers with a wide range of products through one wholesale supplier.
Existing Cleveleys Foods customers can access the new online shop by clicking here.
If you are a pub, restaurant, hotel or hospitality business in Suffolk, Norfolk, Cambridge, Essex or the wider East Anglia region and would like to find out more about ordering from Cleveleys Foods, contact the team today on 01986 782241 or email contact@cleveleysfoods.co.uk. You can also easily apply for an account here.